waffle
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Post by waffle on Jan 21, 2023 15:45:15 GMT
Eggo took waffles beyond the iron. The company introduced frozen waffles in 1953, bringing the breakfast food to freezers all across the U.S. The frozen waffles were originally dubbed Froffles, but were renamed as customers started calling them Eggos because of the egg flavor that seemed to stick out to consumers. The famed L'eggo My Eggo slogan became embedded in America's memory in 1972, after Kellogg bought the brand. Eggo's founders were originally mayonnaise moguls, but didn't look back once they introduced the convenience of frozen waffles to breakfast-lovers everywhere. The very first L'eggo my Eggo (Let go of my Eggo) commercial was pretty simple. It featured a dad and a son in a mini tug-of-war at the breakfast table, where each had a hand on an Eggo that had just popped out of the toaster. In the mid-2000s, there was even a popular series of animated ads where a dim-witted inventor dad tried, in vain, to steal Eggos from his daughter. Since then, people have used this expression when somebody is trying to take something attractive from them.
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